ABOUT US
Welcome to SSYS — Shop Style Your Senses!
Hey there — I’m Mallory! Wife, mom of two girls, style lover, and the founder of SSYS. I started this journey with one simple dream: to make fashion feel easy, exciting, and accessible for every woman — no matter what season of life you’re in.
In 2019, I launched SSYS from a tiny bedroom closet with a big idea: what if shopping could actually be fun again? What if it could feel like those treasured moments I had growing up — shopping with my mom and grandma, spending quality time, swapping outfit feedback, and celebrating what made each of us feel beautiful?
Today, we’ve grown into a women-led fashion brand that reaches tens of thousands of women across the country — but that heart? That vision? It hasn’t changed a bit.
In 2019, I launched SSYS from a tiny bedroom closet with a big idea: what if shopping could actually be fun again? What if it could feel like those treasured moments I had growing up — shopping with my mom and grandma, spending quality time, swapping outfit feedback, and celebrating what made each of us feel beautiful?
Today, we’ve grown into a women-led fashion brand that reaches tens of thousands of women across the country — but that heart? That vision? It hasn’t changed a bit.
What Makes SSYS Different?
We’re not just another online clothing store. SSYS is a women-owned, faith-driven, family-run small business based in Dallas, Texas — and everything we do starts with one question:
How can we serve women better?
We offer trendy, affordable women’s clothing you’ll actually wear — from school drop-off to girls’ night out. We launch 400+ new pieces a month (yep, you read that right!) and our goal is to meet you exactly where you are in life:
- Need a quick outfit? Shop our website.
- On the go? Download our app.
- Want to shop with friends? Join us on our LIVE Sales.
It’s like shopping with your girlfriends — real-time try-ons, styling advice, laughs, and all. We believe fashion should be fun again, and that style is more than what you wear — it’s how you feel in it.
Introducing SSYS The Label™
One of the things we’re most proud of? We don’t just curate fashion — we design it.
SSYS The Label™ is our exclusive in-house clothing brand designed right here in Dallas by women, for women. These custom silhouettes are thoughtfully created to flatter real bodies, with bold colors, playful prints, and comfortable cuts that fit your everyday life.
You won’t find these pieces anywhere else — and we design them with YOU in mind.
How can we serve women better?
We offer trendy, affordable women’s clothing you’ll actually wear — from school drop-off to girls’ night out. We launch 400+ new pieces a month (yep, you read that right!) and our goal is to meet you exactly where you are in life:
- Need a quick outfit? Shop our website.
- On the go? Download our app.
- Want to shop with friends? Join us on our LIVE Sales.
It’s like shopping with your girlfriends — real-time try-ons, styling advice, laughs, and all. We believe fashion should be fun again, and that style is more than what you wear — it’s how you feel in it.
Introducing SSYS The Label™
One of the things we’re most proud of? We don’t just curate fashion — we design it.
SSYS The Label™ is our exclusive in-house clothing brand designed right here in Dallas by women, for women. These custom silhouettes are thoughtfully created to flatter real bodies, with bold colors, playful prints, and comfortable cuts that fit your everyday life.
You won’t find these pieces anywhere else — and we design them with YOU in mind.
Who We Are
We’re a team of over 30 incredible women who believe that fashion can empower, uplift, and connect. From our buying team to our shipping team, every SSYS package is packed with heart.
We are a small business with a big mission: to help women feel confident, stylish, and supported — whether you’re in your leggings era, blazer era, or somewhere beautifully in between.
Our Faith
Our faith is woven into everything we do. SSYS is a Christian boutique, and we run our business with the Lord at the center. Every decision, every collection, every moment — it’s all grounded in prayer and a commitment to serve others with love and grace.
Dan (my amazing husband of 14 years) and our two daughters, Landry and Lawson, are my daily inspiration. SSYS isn’t just a business — it’s our family’s calling.
Let SSYS be your New Obsession
If you’re looking for affordable fashion that doesn’t compromise on style, comfort, or community — you’ve found your people. Whether you’re here for a head-to-toe wardrobe refresh or just one new confidence-boosting top, we’re so glad you’re here.
Let’s shop together, laugh together, and grow together.
PROVERBS 3:5-6
xo,
Mallory Fitzsimmons
Founder of SSYS | SSYS The Label
We are a small business with a big mission: to help women feel confident, stylish, and supported — whether you’re in your leggings era, blazer era, or somewhere beautifully in between.
Our Faith
Our faith is woven into everything we do. SSYS is a Christian boutique, and we run our business with the Lord at the center. Every decision, every collection, every moment — it’s all grounded in prayer and a commitment to serve others with love and grace.
Dan (my amazing husband of 14 years) and our two daughters, Landry and Lawson, are my daily inspiration. SSYS isn’t just a business — it’s our family’s calling.
Let SSYS be your New Obsession
If you’re looking for affordable fashion that doesn’t compromise on style, comfort, or community — you’ve found your people. Whether you’re here for a head-to-toe wardrobe refresh or just one new confidence-boosting top, we’re so glad you’re here.
Let’s shop together, laugh together, and grow together.
PROVERBS 3:5-6
xo,
Mallory Fitzsimmons
Founder of SSYS | SSYS The Label